A Better LinkedIn Pic (Science Backed!)

So my wife & mum always tell me “smile properly” when taking photos.

However, it wasn’t until I looked into the work of someone who studies body language for a living (Vanessa Van Edwards, the expert behind Science of People) that I realised there was so much to a good photo and smile.

A bad profile photo can make you seen untrustworthy, unfriendly and less approachable.

I found out there’s literally a science to crafting a more welcoming and component profile photo. So here’s a summary of everything I learned so you can apply it to your own profile photo.

Also spoiler alert but I actually think my photo is so much better now!

1. It’s All in the Face: Show Approachability

Vanessa Van Edwards emphasises the importance of sending the right cues. Many professionals unknowingly mute their expressions, striving for a “stoic” or unreadable look. But here’s the catch: this signals danger zone cues, making you seem unapproachable.

Instead, aim for a balance of warmth and competence:

• Warmth: Use a genuine smile. The muscles around your eyes should activate (think of the classic “Duchenne smile”) because people can spot a fake one a mile away.

• Competence: Keep your posture upright, with shoulders relaxed and your head level. This communicates confidence without veering into arrogance.

💡 Pro Tip: Practice your smile in the mirror. Make sure it reaches your eyes and doesn’t look forced.

2. Pay Attention to Micro-Expressions

Did you know your “resting face” could be sabotaging your chances? In her studies, Van Edwards explains how subtle cues, like a downward-turning mouth or furrowed brows, can signal sadness, anger, or fear—even if you feel perfectly fine.

A one-sided smile, or an asymmetrical smile, often conveys a micro-expression of contempt or disapproval, even if unintentionally. It can make the individual appear smug, sarcastic, or unapproachable, which is why it’s best avoided in professional profile photos where trust and likability are key.

To counteract this:

• Relax your face before the photo and think of a genuinely happy moment.

• Avoid showing the whites above your pupils—this can make you appear anxious.

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3. Eye Contact: Build Trust in an Instant

Eye contact creates an immediate sense of connection and trust. Your eyes should be looking directly at the camera to mimic real-life eye contact.

💡 Avoid: Looking slightly away or down, as this can unintentionally convey insecurity or distraction.

4. Leverage Body Language (Yes, Even in a Headshot)

While your face is the star, don’t forget the supporting cast:

• Slightly lean toward the camera. Research shows that a subtle lean conveys engagement and openness.

• Keep your shoulders relaxed but squared—this adds a touch of authority.

5. The Power of Context and Color

Van Edwards also highlights the importance of setting. Choose a neutral background or one that subtly complements your industry. For example, a tech professional might use a clean, modern background, while a creative designer could add a hint of texture or colour.

As for clothing, stick with solid colours that contrast well with your background. Blue and gray tones tend to evoke trust and professionalism, while a pop of colour (like a red tie or scarf) can signal energy and confidence.

Quick Recap: Your LinkedIn Photo Checklist

• Expression: Genuine smile, relaxed and approachable.

• Eyes: Direct, warm eye contact.

• Posture: Confident yet open, with shoulders relaxed.

• Background & Outfit: Clean, professional, and industry-appropriate.

• Lean: A subtle forward tilt to show engagement.

Your LinkedIn photo is often your first impression, so why not make it a great one? A little science-backed strategy can go a long way in showcasing the confident, likable, and competent professional you are.

Until next time,

Ajay